10022 - Advertising, Marketing, and Public Relations Managers
Broad Occupation Category
1 - Business, finance, and administration occupations.
TEER
0 - Management occupations.
Broad Occupation Category
10 - Specialized middle management occupations in administrative services, financial and business services, and communication (except broadcasting).
Broad Occupation Category
100 - Specialized middle management occupations in administrative services, financial and business services, and communication (except broadcasting).
Broad Occupation Category
1002 - Managers in financial and business services.
Advertising, Marketing, and Public Relations Managers are in high demand across Canada’s popular sectors including Commercial, Industrial & E-Business Advertising, Marketing, and Public Relations. The demand for skilled workers under this TEER has been rapidly expanding post the pandemic, and this trend is expected to continue over the coming years. There will be many job opportunities available for Advertising, Marketing, and Public Relations Managers in Canada.
The high demand for skilled workers in this field has resulted in competitive salaries and excellent benefits for Advertising, Marketing, and Public Relations Managers can range from $46,900 to $143,100 per year, depending on experience, location, and specialization, but they tend to be higher than average in this industry.
Advertising, Marketing, and Public Relations Manager jobs in Canada also offer many opportunities for career advancement in employment areas including Commercial & Industrial establishments, Government Departments, Advertising, Marketing & Public Relations firms, and Consulting businesses. Professionals have numerous opportunities to expand their skills and take on new challenges as Advertising, Marketing, and Public Relations Managers in Canada.
Advertising, Marketing, and Public Relations Managers in Canada can avail of a wide range of benefits, from strong job security to high compensation, a supportive work environment, a direct Canada PR for Advertising, Marketing, and Public Relations Managers pathway, and free healthcare. Canada is known for its welcoming and diverse culture, making it a great place for individuals under this TEER to live and work.
Example Titles
Main Duties
This group performs some or all of the following duties:
Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations.
E-business managers
Plan, organize, direct, control, and evaluate the design, development, and maintenance of Internet, Intranet, and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate, and manage an organization’s online presence including public relations, communications, marketing, commercial activities, and social media management.
Employment Requirements
Advertising and public relations managers
A university degree or college diploma in communications, public relations, marketing, and journalism or in a related field and several years of experience in an advertising, public relations, or communications officer position or in a related occupation are required.
Marketing managers
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing, or public relations representative or in a related occupation is required.
E-business managers
A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration, or information systems analysis or experience related to Web site content are usually required.